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Toys "R" Us

Location: Riyadh, Saudi Arabia

Area: 5,000 sqm 

Client: Undisclosed  

Use: Retail

Scope: Design

Budget: SAR 12,500,000 

Status: Concept 

This project involved the creation of a unique and consistent brand identity for the internationally famous toy store chain, through the architectural design, namely the facades of the building, such that it could be implemented across all branches. The design of the facade both serves as a creative reflection of the function, with bright colors attracting the target consumers: children, as well as an environmental solution to the harsh summer weather, acting as a double skin wall to protect the interior environment.

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